Understanding Human Behavior
in the Age of AI
About
Exploring the Intersection of
Behavioral Science and AI
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
What We Do
Building Behavioral AI for safer human–AI interaction.
Behavioral AI Systems
01
We develop AI systems that identify behavioral patterns across interactions — including trust, persuasion, manipulation, dependency, and decision-making.
Behavioral AI Systems
01
We develop AI systems that identify behavioral patterns across interactions — including trust, persuasion, manipulation, dependency, and decision-making.
Manipulation & Scam Detection
02
We build Behavioral AI technologies to detect psychological manipulation and emerging scam patterns before significant harm occurs.
Manipulation & Scam Detection
02
We build Behavioral AI technologies to detect psychological manipulation and emerging scam patterns before significant harm occurs.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
Safety by Design
04
We integrate behavioral science into product and AI design to anticipate human vulnerabilities, reduce behavioral risks, and enable safer interactions.
Safety by Design
04
We integrate behavioral science into product and AI design to anticipate human vulnerabilities, reduce behavioral risks, and enable safer interactions.
Featured News
Selected for the United Nations AI Dialogue Partnerships Hub
Behavioral AI Lab leads the Global Partnership for Detecting and Preventing AI-Enabled Manipulation and Scams, an international initiative bringing together behavioral science, AI evaluation, and multilingual AI to develop practical approaches for detecting and preventing AI-enabled manipulation and fraud.
Projects
Understanding Human Behavior to Build Safer AI Systems
RESEARCH AT A GLANCE
Turning Behavioral Research
Into Real-World Impact
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
175 Cases
Documented Scam Cases
120+ Wind
Documented Scam Cases
$7.2B in Losses
U.S. Cryptocurrency Investment Fraud 2025
15,000+ Messages
Scammer Messages Analyzed
15,000+ Messages
Scammer Messages Analyzed
Behavior.
Behavior.
AI.
AI.
Society.
Society.
JOURNAL
Exploring the Human Side
of Artificial Intelligence.
Explore more insights on human-centered AI.
Explore more insights on human-centered AI.
FAQ
Understanding Our Work
And Approach.
What Is Behavioral AI?
What does Behavioral AI Lab do?
What Problems Does Behavioral AI Lab Focus On?
What Is Behavioral Red Teaming?
Who Do You Work With?
How can I collaborate with Behavioral AI Lab?
Understanding People. Shaping Better AI.
Understanding People.
Shaping Better AI.
Understanding Human Behavior
in the Age of AI
About
Exploring the Intersection of
Behavioral Science and AI
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
Behavioral AI Lab is building Behavioral AI systems that understand how human behavior unfolds through interaction — not just what people say, but how trust, persuasion, manipulation, and decision-making develop over time.
We combine behavioral science, proprietary real-world data, and AI to develop technologies that detect harmful behavioral patterns, evaluate AI influence on human behavior, and enable safer, more trustworthy interactions between people and intelligent systems.
What We Do
Building Behavioral AI for safer human–AI interaction.
Behavioral AI Systems
01
We develop AI systems that identify behavioral patterns across interactions — including trust, persuasion, manipulation, dependency, and decision-making.
Behavioral AI Systems
01
We develop AI systems that identify behavioral patterns across interactions — including trust, persuasion, manipulation, dependency, and decision-making.
Manipulation & Scam Detection
02
We build Behavioral AI technologies to detect psychological manipulation and emerging scam patterns before significant harm occurs.
Manipulation & Scam Detection
02
We build Behavioral AI technologies to detect psychological manipulation and emerging scam patterns before significant harm occurs.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
AI Behavioral Evaluation
03
We evaluate how AI systems influence human behavior over time, identifying behavioral risks that conventional AI evaluations may miss.
Safety by Design
04
We integrate behavioral science into product and AI design to anticipate human vulnerabilities, reduce behavioral risks, and enable safer interactions.
Safety by Design
04
We integrate behavioral science into product and AI design to anticipate human vulnerabilities, reduce behavioral risks, and enable safer interactions.
Featured News
Selected for the United Nations AI Dialogue Partnerships Hub
Behavioral AI Lab leads the Global Partnership for Detecting and Preventing AI-Enabled Manipulation and Scams, an international initiative bringing together behavioral science, AI evaluation, and multilingual AI to develop practical approaches for detecting and preventing AI-enabled manipulation and fraud.
Projects
Understanding Human Behavior to Build Safer AI Systems
RESEARCH AT A GLANCE
Turning Behavioral Research
Into Real-World Impact
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
$11B+ in Losses
U.S. Fraud Involving Cryptocurrency, 2025
175 Cases
Documented Scam Cases
120+ Wind
Documented Scam Cases
$7.2B in Losses
U.S. Cryptocurrency Investment Fraud 2025
15,000+ Messages
Scammer Messages Analyzed
15,000+ Messages
Scammer Messages Analyzed
Behavior.
Behavior.
AI.
AI.
Society.
Society.
JOURNAL
Exploring the Human Side
of Artificial Intelligence.
Explore more insights on human-centered AI.
Explore more insights on human-centered AI.
FAQ
Understanding Our Work
And Approach.
What Is Behavioral AI?
What does Behavioral AI Lab do?
What Problems Does Behavioral AI Lab Focus On?
What Is Behavioral Red Teaming?
Who Do You Work With?
How can I collaborate with Behavioral AI Lab?